Matt Case - March 20th, 2024 - 6:18am PST 

A recent survey reveals a significant level of dissatisfaction among American consumers with their online shopping experiences, with nearly 90% reporting discontent. Issues range from product quality and shipping speed to customer service.

Angry man with credit card taking on cell phone - stock photo

Retail analysts have coined this phenomenon the "Amazon effect," attributing consumer expectations of rapid and free shipping to the standards set by the e-commerce giant, Amazon. This expectation has now become a benchmark, influencing dissatisfaction when other online shopping experiences fail to meet this high standard.