MILLIONS OF PEOPLE START THEIR OWN 'DRY JANUARY'

Matt Case - January 2nd, 2024 - 9:59am PST 

As the New Year celebrations conclude, many individuals globally embark on the annual Dry January challenge, abstaining from alcohol for the month. 

The history of Dry January dates back to 2013 when it was initiated by Alcohol Change UK, a charity focused on promoting healthier drinking habits. The idea behind Dry January is to encourage people to abstain from alcohol for the entire month of January, providing a chance for participants to reset their relationship with alcohol after the holiday season. This initiative has seen a growing popularity ever since its inception, with increasing numbers of people and businesses participating each year.

The concept of Dry January, however, has roots that trace back earlier. The idea of abstaining from alcohol in January can be linked back to 1942, when the Finnish government launched a campaign called “Sober January” as part of its war effort against the Soviet Union. This shows that the concept of a month-long alcohol abstinence has been recognized for its benefits for quite some time.

The benefits of participating in Dry January are substantial. According to research conducted by Alcohol Change UK and others, taking a break from alcohol for just one month can lead to better sleep, more energy, improved skin complexion, and weight loss. Studies have shown that participants often continue to drink less even after the month is over, indicating a lasting impact on their drinking habits.

Each year, Dry January has adapted and grown, with more organizations and individuals getting involved. It has not only become a health movement but also a social phenomenon, with businesses offering special menus and deals for those participating, and some companies encouraging employees to join in with incentives.

Overall, Dry January offers an opportunity for individuals to reassess their relationship with alcohol and experience various health benefits, while also contributing to a broader conversation about alcohol consumption and health​​​.