PIZZA HUT ENTERS THE BURGER BUSINESS

Matt Case - May 14th, 2024 - 7:37pm PDT 

PIZZA HUT ENTERS BURGER MARKET WITH CHEESEBURGER MELT

PLANO, Texas  — Pizza Hut is expanding its menu to include a new fast-food favorite among Americans.

The Plano-based chain introduced the Cheeseburger Melt to its menus nationwide on Tuesday. While it contains familiar burger ingredients like those found at McDonald's or Wendy's, the Cheeseburger Melt is a unique burger-pizza hybrid. Filled with beef, bacon, onions, mozzarella, and cheese, it offers a twist by placing these ingredients inside a folded pizza crust instead of a traditional bun. Additionally, the beef is served in smaller chunks rather than as a patty.

The Cheeseburger Melt is accompanied by Pizza Hut’s 'Burger Sauce,' which is modeled after McDonald’s famous Big Mac sauce. “We are thrilled to embark on this new venture in the burger business, especially as a brand renowned for its exceptional pizzas,” said Lindsay Morgan, CMO at Pizza Hut, in a statement. “We wanted to kick off our burger journey with a bold statement. That's why we are making waves in burger-chain drive-thrus, offering our delicious new Cheeseburger Melt to all the burger enthusiasts out there.”

To promote the new melt, Pizza Hut is offering vouchers for free melts to customers lining up at select burger chain drive-thrus for a limited time. The Cheeseburger Melt is also part of the new My Hut Box Offer, which starts at $6.99 at participating restaurants. This deal lets customers choose between Melts or a two-topping Personal Pan Pizza, along with a side of fries or four boneless wings and a 20-ounce drink.

In addition to the Cheeseburger Melt, Pizza Hut now offers a total of five different Melts. The other four options were added to the menu in 2022.