YOU ONLY NEED YOUR FACE TO GET INTO MLB GAMES

Matt Case - March 21st, 2024 - 6:58am PST 

In a move blending cutting-edge technology with fan experience, Major League Baseball's Houston Astros have introduced the "Go-Ahead Entry" system, a facial recognition ticketing mechanism at their ballpark. This innovative approach allows fans to gain entry by simply presenting their faces, eliminating the need for printed or digital tickets.

While this technology represents a significant step toward streamlining stadium access, it has raised concerns among consumer advocates who fear for the privacy of attendees. Despite these concerns, the system is not mandatory; fans who prefer traditional ticketing methods can opt out of the facial recognition program.